Alex Volokhov

Apr 4, 2021

Nelson, BC


How did you discover your talent? What got you started?

Nelson BC thrives off of outdoor activities and recreation. That being said I guess a large portion is from being a product of your environment. 


As a kid, what did you want to be when you grew up?

Professional Snowboarder. 



Who was your biggest inspiration?

My family for sure. As well as the others around town making a living out of what they loved.


What makes you keep innovating and pushing your skills to new heights? What’s the intrinsic driver or motivation?

The feeling of riding a new line you built or learning a new trick is irreplaceable. 100% the driving factor to keep going. 


So far, what has been your favourite highlight of your career? An achievement? A specific moment?

Riding Fest Series with the guys I looked up to growing up. By far some of the best memories to date. 



In regards to your career, where do you want to be in 5 or 10 years?

Healthy, happy and still riding bikes.


In terms of healthy habits, what are your thoughts on the current beverage options out there?  (I.e. Energy Drinks, high sugar drinks etc)

Sugar and healing do not go hand in hand. So basically if you want to heal an injury quick and strong, gotta stay away from em.


How does Wize fit into your current lifestyle? And why do you choose Wize?

Great tasty beverage pre/post shred. Awesome keeping a can in the bag for a quick boost when ya need it. 


What are the next projects coming down the pipeline? 

Few video projects at home in BC. And then events as the pandemic allows!


What’s your favourite flavour of Wize tea? When do you typically drink it?

Mango. And before/after ride!


Thanks for the interview! Where can our audience find out more about you?

@alexvolokhov_ - Instagram


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